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Direct Contracts for Peace of Mind
By signing contracts directly with ryokans, JTB prevents errors and keeps real-time, accurate room availability.
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Dedicated Support & Verified Quality
We partner with over 7,300 facilities nationwide, all carefully vetted under JTB’s strict quality standards.
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Reliable Assistance When Needed
Changes or cancellations are handled swiftly by our experienced staff — with no third party in between.
Book your ryokan stay with confidence.
JTB connects directly with each property no middlemen, no booking troubles.
Across Japan, countless ryokans offer unique styles of hospitality.
In recent years, many travelers have experienced problems caused by third-party intermediaries and wholesale brokers used by general travel agencies and online booking sites — such as overbookings, wrong room types, or unfulfilled special requests
JTB takes a different approach.
We work directly with each ryokan, managing every reservation ourselves to ensure clear communication, accurate availability, and a smooth, trustworthy booking experience.
In 2022, JTB maintained its position as Japan’s top agency for domestic accommodation bookings.
We feature only those ryokans that meet or exceed JTB’s 90-point quality rating, based on verified guest reviews and inspections.